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Shop Our Limited-Time Merchandise!

To mark Belmont Park’s iconic Centennial, we’re dropping exclusive merch you won’t want to miss. Laid-back hoodies, statement-making hats—every piece is designed to keep the good times going, on and off the boardwalk. Snag your gear and show the world you ride with the legends.

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Sun Diego

Specializing in Southern California youth, active, and lifestyle culture, you’ll find an array of things from niche, staple, and new-to-the-scene brands.

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Breeza

Swimsuits, body boards, suntan lotion, beach apparel, souvenirs, and more—get everything you need to hit the sand in one spot.

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Mission Beach Rentals at Belmont

Consider this your “fun concierge” with surfboard, body board, and bicycle rentals (with a 50% off the latter for all Belmont Park ticket holders).

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San Diego’s Best

Redo your wardrobe with a selection of beach-inspired clothing, plus pick up a gift or two to remember San Diego’s spirit of enjoyment.

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Beach Trader

A treasure trove for those who really love the ocean. Stock up on everything needed for the coastal lifestyle, from t-shirts and tanks to sunglasses and more.

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Midway Carts

Mon–Thur | 11:00am–8:00pm
Fri–Sat | 11:00am–10:00pm
Sunday | 11:00am–9:00pm

Browse around and check out our selection of local novelties, like personalized magnets, postcards, key rings, and bracelets.

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Belmont Beach Gifts & Apparel

All the clothing and decor you need to turn your home into a beach house, no matter how many miles stand between you and the sand.