Shops & More

Sun Diego

Specializing in Southern California active lifestyle and youth culture

Wings

All you need to reach the beach!

Mission Beach Rentals at Belmont

Fun beach gear on wheels, on waves, on the sand and on electric

San Diego Trading Company

Gifts and Souvenirs Celebrating San Diego

San Diego’s Best

The best selection of San Diego-inspired gear

Beach Trader

Most complete selection of beach items right on the boardwalk

Midway Carts

Best selection of sealife and San Diego novelties

Lifeguard Shack

Surf's up in style!

Belmont Beach Gifts & Apparel

Over a hundred different beachside styles

Plunge San Diego

Plunge into the future at a beachfront pool with deep history

FIT Athletic

Fit Mission Beach is your ultimate Southern California fitness facility.

Club Aqua

Relax, enjoy the view, and let us do the heavy lifting!

Plunge Adventure Camp