Sun Diego

Specializing in Southern California active lifestyle and youth culture

Welcome to Sun Diego. We’ve had the pleasure of calling San Diego both “paradise” and “home” for over 35 years.  It has always been our goal to deliver the best selection of everything you need to make it your own personal paradise. Surfing, skateboarding and all things coastal are our passions and we have eight unique locations throughout San Diego County to serve you. Whether it’s in the ocean, on the sand or over pavement, Sun Diego feels right at home. We live and breathe the Southern California lifestyle and invite you to join us for some good times and good vibes.

Featuring the best assortment of products from brands that range from staple to niche, and even those that are new to the scene, Sun Diego offers something for everyone committed to the sun and coastal living and playing. From the iconic beaches of Carlsbad to Opening Day in Del Mar and Petco Park in the Gaslamp, to the Hidden Valley in La Jolla Cove and the pavements of North, East, and South County, and finally to our location here at Belmont Park in Mission Beach, we have what you need no matter what corner of San Diego you’re in.  

We are proud that our push to keep San Diegans dialed on the latest trends is making waves. See you in the water…on the beach…or just hanging out at your favorite micro-brewery and remember…You’re ALWAYS welcome to drop in on us…

We’re honored to have been voted “Best Surf Shop” nine times by the San Diego Union Tribune Readers Poll. We have also been awarded the title of “Retailer of the Year” and “Women’s Retailer of the Year” by SIMA (Surf Industry Manufacturers Association) and other industry retailers throughout the country.